dunwell.group

Dunwell.

Building structure that holds. A brand studio and consulting group — we build companies from the ground up, then operate them. We also build custom apps and automation for clients, to reduce manual work and improve how their business runs.

The portfolio

What we do

We build brands. We build products.
We fix what's broken.

Dunwell owns and operates a portfolio of digital businesses — each built from naming through launch by the same hands that consult for yours. The portfolio is proof of work.

01Brand & Identity

Naming, positioning, visual identity, brand architecture. Blank page to brand system.

02Product Building

Web apps, SaaS tools, internal systems. Designed, built, and shipped — not just specified.

03Operations & Process

Workflow automation, cost reduction, structural fixes. Twenty years running large operations.

04Digital Presence

Websites, content, social, live production. Everything a business needs to show up and compete.

The portfolio

Eight brands. One standard.

01

Aptly.

tryaptly.app ↗

AI resume editor and scorer. The editorial red pen — honest, specific feedback on every bullet. Pay once, own it forever.

Beta Visit →
Aptly
02

Graft.

getgraft.ca ↗

Web and digital services for local businesses. We build your site, your cards, and your digital presence — then send clients to your door.

Live Visit →
Graft
03

Tacet.

tacet.ca ↗

Media company — photography, video, social media management, live streaming, and live commerce. Stay current. Stay competitive.

Live Visit →
Tacet
04

Lucro.

getlucro.ca ↗

Personal finance for individuals — budget tracking, net worth, and financial clarity. Pay once, own it forever.

Building Visit →
Lucro
05

Invio.

tryinvio.ca ↗

Inventory, P&L, and cost variance for small businesses. Stop the bleed — know your true margins.

Building Visit →
Invio
06

Signal.

getsignal.ca ↗

Growth and distribution studio — content, cadence, and launch strategy that turns zero users into first traction.

Building Visit →
Signal
07

Kept.

dunwell.group/kept ↗

Property stewardship you can see. Inspections, repairs, and proof of work — documented for owners who want transparency, not guesswork.

Live Visit →
Kept
08

Spool.

tryspool.ca ↗

Local-first photo and video tool — finds duplicates, cleans up timelapse dumps, and organizes camera imports. Nothing uploads, nothing leaves your machine.

Building Visit →
Spool
Also from the studio
Field Notes.

The Dunwell Studio editorial desk — practical, no-fluff writing on careers and property care. Not a brand, not a product — the research and credibility layer behind Aptly and Kept.

Read the notes →

Selected work

Client prototypes, built our way.

Brand + landing page
Varsity Row

A custom varsity-jacket brand landing page built around a signature reveal — the hero "unzips" open like a jacket to show the product underneath. Prototype delivered; client engagement pending.

View the prototype →
Artist brand + interactive site
Waldy

A full artist launch package — photography, a music video shoot, distressed brand identity, and an interactive vinyl-turntable website with a working merch store. Site live; artist onboarded.

View the site →
Electrical contracting · Pre-launch
Dunwell Electric

Residential wiring, panel upgrades, and EV chargers leading the launch lineup — commercial and new-construction as expansion. Built to scale with licensed electricians as jobs demand.

View the site →

In the hopper

Dunwell Labs, concepts in motion.

Half-built ideas we're keeping alive — not yet brands, not yet dead.

Plumb — project management automation with a human ledger
In development · Project management automation with a human ledger
Plumb

Project management automation with a human ledger. Agents propose the work, every claim is bound to the revision it came from, and nothing counts until a human approves it. Approving records the decision — it does not apply the change.

Open Plumb →
Neighbourboard concept identity — a lime squared n mark beside the black wordmark on a pale map grid
Concept · Local marketplace
Neighbourboard

A local classifieds / marketplace shell — hero, search, categories, listings. Real monetization potential, but a two-sided liquidity problem to solve before it's a brand.

View the demo →
The Dunwell District — an isometric 3D city built for the Dunwell portfolio
Interactive concept · 3D world
The Dunwell District

An explorable 3D district built around the whole portfolio — eight companies with real storefronts, signage and interiors in one city you can orbit, zoom into and walk up to. Live exploration, v.01.

Explore the district →
Gold pixel-spark character from the Dunwell Dot Lab
Interactive concept · Character design
Dot Lab

Meet a little Dunwell spark and explore its pixel-built forms and expressions — then meet the whole approved crew: the Pen, the L, Pulse, Margin, Tally and Nook.

Explore the lab →

Consulting

Have a business problem worth solving?

Twenty years running large-scale operations at a major national carrier — from field crews to province-wide programs. Automated dispatching that cut repeat work by 80%. Restructures that saved $300K/year. Programs that delivered $1.5M in annual savings. That experience is available to your organisation.

Whether you need a brand built, a process fixed, or a product shipped — get in touch.

$1.8M
Annual savings delivered

Province-wide infrastructure consolidation, BC & AB operations.

80%
Repeat work eliminated

Automated dispatching system built from scratch — 15+ locations.

20yr
Operational experience

Frontline to Senior Program Manager. Built teams, fixed systems.

12
Brands built independently

Named, branded, and shipped without an agency.