dunwell.group

Dunwell.

Building structure that holds. A brand studio and consulting group — we build companies from the ground up, then operate them.

What we do

We build brands. We build products.
We fix what's broken.

Dunwell owns and operates a portfolio of digital businesses — each built from naming through launch by the same hands that consult for yours. The portfolio is proof of work.

01Brand & Identity

Naming, positioning, visual identity, brand architecture. Blank page to brand system.

02Product Building

Web apps, SaaS tools, internal systems. Designed, built, and shipped — not just specified.

03Operations & Process

Workflow automation, cost reduction, structural fixes. Twenty years running large operations.

04Digital Presence

Websites, content, social, live production. Everything a business needs to show up and compete.

The portfolio

Eight brands. One standard.

01

Aptly.

tryaptly.app ↗

AI resume editor and scorer. The editorial red pen — honest, specific feedback on every bullet. Pay once, own it forever.

Beta Visit →

02

Graft.

getgraft.ca ↗

Web and digital services for local businesses. We build your site, your cards, and your digital presence — then send clients to your door.

Live Visit →

03

Tacet.

tacet.ca ↗

Media company — photography, video, social media management, live streaming, and live commerce. Stay current. Stay competitive.

Live Visit →

04

Lucro.

getlucro.ca ↗

Personal finance for individuals — budget tracking, net worth, and financial clarity. Pay once, own it forever.

Building Visit →

05

Invio.

tryinvio.ca ↗

Inventory, P&L, and cost variance for small businesses. Stop the bleed — know your true margins.

Building Visit →

06

Signal.

getsignal.ca ↗

Growth and distribution studio — content, cadence, and launch strategy that turns zero users into first traction.

Building Visit →

07

Kept.

dunwell.group/kept ↗

Property stewardship you can see. Inspections, repairs, and proof of work — documented for owners who want transparency, not guesswork.

Live Visit →

08

Spool.

tryspool.ca ↗

Local-first photo and video tool — finds duplicates, cleans up timelapse dumps, and organizes camera imports. Nothing uploads, nothing leaves your machine.

Building Visit →

Also from the studio

The Dunwell Studio editorial desk — practical, no-fluff writing on careers and property care. Not a brand, not a product — the research and credibility layer behind Aptly and Kept.

Read the notes →

Selected work

Client prototypes, built our way.

Brand + landing page

A custom varsity-jacket brand landing page built around a signature reveal — the hero "unzips" open like a jacket to show the product underneath. Prototype delivered; client engagement pending.

View the prototype →

Artist brand + interactive site

A full artist launch package — photography, a music video shoot, distressed brand identity, and an interactive vinyl-turntable website with a working merch store. Site live; artist onboarded.

View the site →

Electrical contracting · Pre-launch

Dunwell Electric

Residential wiring, panel upgrades, and EV chargers leading the launch lineup — commercial and new-construction as expansion. Built to scale with licensed electricians as jobs demand.

View the site →

In the hopper

Dunwell Labs, concepts in motion.

Half-built ideas we're keeping alive — not yet brands, not yet dead.

Concept · Internal ops tool

Dunwell Command

Job / crew / time / expense tracking with Smart Import — ingests existing project plans and fits them into your pipeline automatically. Scoped for a steel-framing client who's since gone quiet; kept alive as a product concept.

View the demo →

Concept · Local marketplace

A local classifieds / marketplace shell — hero, search, categories, listings. Real monetization potential, but a two-sided liquidity problem to solve before it's a brand.

View the demo →

Consulting

Have a business problem worth solving?

Twenty years running large-scale operations at a major national carrier — from field crews to province-wide programs. Automated dispatching that cut repeat work by 80%. Restructures that saved $300K/year. Programs that delivered $1.5M in annual savings. That experience is available to your organisation.

Whether you need a brand built, a process fixed, or a product shipped — get in touch.

$1.8M

Annual savings delivered

Province-wide infrastructure consolidation, BC & AB operations.

80%

Repeat work eliminated

Automated dispatching system built from scratch — 15+ locations.

20yr

Operational experience

Frontline to Senior Program Manager. Built teams, fixed systems.

12

Brands built independently

Named, branded, and shipped without an agency.